Top 20 Influencer Marketing Agencies in India (2026)
A few years ago, an "influencer" in India usually meant a celebrity promoting a product in a TV commercial or a print ad.
Today, the same promotion is done by creators, and these creators are not celebrities; instead, they are people who have made their presence in the market through their content over years and built their communities, which trust them with their recommendations.
Today, influencer marketing and the creator economy are expected to reach ₹3375 crore, and these numbers do make sense because it isn't just the money but the whole digital ecosystem around it.
How influencer marketing became a real growth engine for brands?
- Creators built trust the slow way. Unlike a celebrity who shows up for one ad shoot, creators show up for their audience every single day, and that consistency is exactly why people trust their opinion on a product.
- Brands stopped chasing reach and started chasing relevance. A creator with 50,000 genuinely engaged followers in a specific niche can move more product than a celebrity with 5 million followers who has no real connection to that category.
- The whole process got structured. What used to be a one-off celebrity endorsement negotiated through a talent agency is now a repeatable system that is handled by agencies that handle discovery, contracts, content approvals, and reporting so brands can run this like an actual marketing channel, not a one-time event.
- It became measurable. Brands aren't just tracking impressions anymore; they're tracking clicks, conversions, and actual sales tied back to a specific creator's content.
- It scaled across every budget size. A small D2C brand can now afford to work with micro- and nano-creators, while larger FMCG brands run big, multi-creator campaigns.
This huge shift of how influencer marketing became a whole growing economy also changes what "picking an agency" actually means.
It's not about finding whoever has the longest influencer list anymore because every agency on this list already has access to thousands of creators, so that's not the differentiator it used to be.
Every agency has a USP, and that's where the real game starts, because choosing the right agency based on your brand's goals is one of the most important decisions a brand can make.
Some specialize in tight niche creator pools for D2C and beauty brands, some have built their own AI-driven discovery tech, and some still run things the old-fashioned way, hands-on and relationship-first.
That is why, below, is a breakdown of the top 20 influencer marketing agencies operating in India, what each one specializes in, and the key details you'd need before reaching out so that your brand knows which agency is the best.
List of Top 20 Influencer Marketing Agencies in India (2026)
- 1. Grynow Media
- 2. Codexxa
- 3. Vidzy
- 4. Chtrbox
- 5. BuzzFame
- 6. Confluencr
- 7. mFluencer
- 8. Winkl
- 9. Qoruz
- 10. Sociowash (SW Network)
- 11. The Media Ant
- 12. ODigMa
- 13. WhizCo
- 14. The Brand Bee
- 15. Social Beat
- 16. Influencer.in
- 17. Mad Influence
- 18. Good Creator Co.
- 19. InfluGlue
- 20. One Impression
- 21. Conclusion
1. Grynow Media
About The Agency
Grynow is India's best influencer marketing agency, with 10+ years of experience, 1,500+ brand partnerships, and a claimed network of over 1.5 million creators across different platforms and regions. It has worked with top brands like Lenskart, Chinese Wok, and Amazon and also has an international presence across the US, UK, and Middle East. It's built for brands that need broad reach fast, rather than tightly curated niche campaigns. Also, its AI-powered dashboards provide brands real-time performance analytics of the campaigns executed.
| Key Information | Details |
|---|---|
| Services Offered | YouTube Influencer Marketing, Instagram Campaigns, LinkedIn Influencers, Meme Marketing, UGC Campaigns |
| Best for | Brands needing large-scale reach across a wide creator network in India, the US, UK, and Middle East |
| Industries Served | FMCG, Entertainment, Consumer Apps, Retail |
2. Codexxa
About The Agency
Codexxa is a full-service digital marketing agency that runs influencer campaigns alongside performance marketing and SEO, with 7+ years of experience across gaming, eCommerce, SaaS, and D2C brands. It has worked with 100+ global clients, focusing on creator selection aligned with audience intent rather than raw follower count.
| Key Information | Details |
|---|---|
| Services Offered | Influencer Marketing, Micro & Nano Influencer Campaigns, D2C Influencer Strategies, Instagram Reels + TikTok Trends, Influencer Whitelisting Ads, Paid Ads, SEO |
| Best For | D2C and eCommerce brands wanting influencer marketing paired with performance marketing |
| Industries Served | Gaming, eCommerce, SaaS, D2C |
3. Vidzy
About The Agency
Vidzy is a short-video production and content company with 8+ years of influencer marketing experience. It focuses specifically on producing short-form, creator-led videos for brands to use as organic content, paid ads, and shoppable product content for platforms like Instagram Reels, YouTube Shorts, and product pages. Vidzy has contributed to campaigns for brands like Zomato, Re'equil, and Casio and has produced 500+ digital ad creatives, giving it a strong track record in high-volume, high-quality video output rather than one-off content pieces.
| Key Information | Details |
|---|---|
| Services Offered | Creator & Content Analytics, Influencer Discovery Support, Campaign Performance Tracking |
| Best for | Brands wanting data visibility into how creator content performs |
| Industries Served | Lifestyle, Beauty, Entertainment |
4. Chtrbox
About The Agency
Chtrbox, founded in 2016, connects brands with creators through structured campaigns built around audience behavior and content relevance. Its verticals like Youth:Ink and BharatBox specifically target Tier 2 and Tier 3 regional audiences, making it a strong option for brands looking beyond the usual metro-city creator pool.
| Key Information | Details |
|---|---|
| Services Offered | Micro & Nano Influencers, Regional Influencer Campaigns, Campus Campaigns, Content Production, Influencer Strategy |
| Best For | Brands targeting Tier 2/Tier 3 and regional audiences |
| Industries Served | FMCG, Education, Youth Brands, Retail |
5. BuzzFame
About The Agency
BuzzFame has worked with 50+ brands, generating over 50 million impressions across campaigns. It positions itself around matching brand messaging with a creator's natural storytelling style, so sponsored content reads less like an obvious ad.
| Key Information | Details |
|---|---|
| Services Offered | Influencer Discovery, Campaign Strategy, Influencer Collaboration, Performance Tracking, Brand Campaign Execution |
| Best For | Brands wanting content that feels native to a creator's style, not scripted ads |
| Industries Served | Lifestyle, Beauty, FMCG |
6. Confluencr
About The Agency
Confluencr has worked with 700+ brands and generated over 1 billion views across campaigns, with 30+ marketing awards to its name, including recognition in fintech and healthcare categories. Its network spans 500,000+ influencers, and it leans heavily on content-first, storytelling-driven campaigns rather than one-off posts.
| Key Information | Details |
|---|---|
| Services Offered | Influencer Collaborations, UGC Content, Video Production, Podcast Marketing, Celebrity Endorsements |
| Best For | Brands wanting large-scale, storytelling-driven campaigns with award-winning execution |
| Industries Served | Fintech, Healthcare, D2C, Entertainment |
7. mFluencer
About The Agency
mFluencer, founded in late 2020 by Bhupendra Singh and Ashish Malik, manages a network of more than 300,000 influencers across 300 cities and 50 languages. It specializes in Instagram and YouTube marketing, with a strong focus on nano and micro creator campaigns, barter collaborations, and UGC-driven content.
| Key Information | Details |
|---|---|
| Services Offered | Nano & Micro Influencer Campaigns, Barter Collaborations, UGC Content, Instagram & YouTube Marketing |
| Best for | Brands wanting large-scale reach across regional and vernacular creator networks |
| Industries Served | D2C, FMCG, Regional and Vernacular Brand Campaigns |
8. Winkl
About The Agency
Winkl, based in Bengaluru, takes a tech-first approach to influencer marketing, offering automated discovery, outreach, and campaign tracking through dashboards. It's a good fit for startups and mid-sized brands that want to run influencer campaigns without heavy manual coordination.
| Key Information | Details |
|---|---|
| Services Offered | Influencer Discovery, Outreach Automation, Workflow Management, Campaign Tracking Dashboards |
| Best For | Startups and mid-sized brands wanting automated campaign management |
| Industries Served | Retail, D2C, Consumer Tech |
9. Qoruz
About The Agency
Qoruz is an influencer marketing intelligence platform rather than a traditional agency, offering one of the largest influencer databases in India along with AI-powered discovery and real-time campaign reporting. It suits brands that want data-driven creator vetting and in-house campaign control rather than full-service execution.
| Key Information | Details |
|---|---|
| Services Offered | Influencer Discovery Engine, Audience & Engagement Analytics, Campaign Reporting Dashboard |
| Best For | Brands wanting data-driven creator vetting with in-house campaign control |
| Industries Served | Cross-industry, especially data-sensitive categories like finance and healthcare |
10. Sociowash (SW Network)
About The Agency
Sociowash, operating as SW Network, is an integrated advertising agency that combines influencer marketing with broader brand campaigns. It has worked on campaigns for Tide, Old Spice, and Philips India. In one case study, it reported lifting D2C revenue by 73% and ROAS by 61% within a year for a client.
| Key Information | Details |
|---|---|
| Services Offered | Influencer Marketing, Branding, Social Media Management, Content Strategy, Campaign Planning, Media Planning |
| Best For | Brands wanting influencer marketing folded into a full brand campaign |
| Industries Served | FMCG, Personal Care, D2C, Youth Marketing |
11. The Media Ant
About The Agency
The Media Ant combines influencer marketing with a wider media-buying platform spanning TV, radio, print, and digital, giving brands one place to plan both creator and traditional media spending. It has served 3,500+ brands over 10+ years, with particular strength in transparent, data-visible pricing.
| Key Information | Details |
|---|---|
| Services Offered | Offered Influencer Discovery, Campaign Management, Media Buying (TV, Radio, Digital, Print), Performance Tracking |
| Best For | Brands wanting influencer marketing combined with traditional media buying |
| Industries Served | Retail, Travel, Entertainment, Gaming |
12. ODigMa
About The Agency
ODigMa has been in the industry for around 15 years, working with brands like MakeMyTrip, Marks & Spencer, and Toyota across healthcare, logistics, personal care, and jewelry categories. Its approach blends social media management with influencer collaboration rather than treating the two as separate services.
| Key Information | Details |
|---|---|
| Services Offered | Influencer Marketing, Social Media Management, Campaign Strategy Across Categories |
| Best For | Established brands wanting a long-standing, experienced agency partner |
| Industries Served | Healthcare, Logistics, Personal Care, Jewelry, Travel |
13. WhizCo
About The Agency
WhizCo, established in 2017 and based in New Delhi, combines influencer marketing with experiential and creative technology like CGI visuals, AR filters, and phygital activations. It has worked with 200+ brands, including Amazon, Myntra, Nykaa, and Snapchat, making it a strong fit for brands that want influencer content paired with high-production creative.
| Key Information | Details |
|---|---|
| Services Offered | Influencer Marketing, CGI Campaigns, AR/VR Experiences, Phygital Activations, 2D & 3D Animation |
| Best For | Brands wanting influencer content paired with high-production creative tech |
| Industries Served | eCommerce, Beauty, Fashion, Tech |
14. The Brand Bee
About The Agency
The Brand Bee is a full-service digital and branding agency founded in 2012, headquartered in Gurgaon with global offices in London, New York, Sydney, and Dubai. Influencer marketing sits alongside its broader branding, content, and digital marketing services, with a focus on building long-term influencer communities rather than one-off sponsored posts.
| Key Information | Details |
|---|---|
| Services Offered | Influencer & Community Marketing, UGC Creation, Branding, Content Development, Social Media Management |
| Best For | Brands wanting influencer marketing integrated with full-scale branding and digital strategy |
| Industries Served | Healthcare, Beauty Care, F&B, E-Commerce, Real Estate, Hospitality, FMCG, BFSI, Fashion |
15. Social Beat
About The Agency
Social Beat runs influencer marketing as part of a broader digital marketing offering that includes SEO, performance marketing, and content strategy. It's suited to brands that want influencer activity managed alongside their wider digital marketing plan rather than as a standalone workstream.
| Key Information | Details |
|---|---|
| Services Offered | Influencer Marketing, Performance Marketing, SEO, Content Strategy, Social Media Management |
| Best For | Brands wanting influencer marketing managed within a broader digital strategy |
| Industries Served | D2C, Retail, BFSI, Real Estate |
16. Influencer.in
About The Agency
Influencer.in works with a network of 25,000+ influencers and bloggers and has partnered with brands including Tata Cliq, Khatabook, Himalaya Herbals, Sony Music, Paytm, and Nykaa. Its focus is on connecting brands with recognizable personalities across niches like fashion, travel, comedy, fitness, and tech.
| Key Information | Details |
|---|---|
| Services Offered | Influencer Discovery, Brand-Creator Partnerships, Campaign Execution Across Niches |
| Best For | Brands wanting recognizable, established creators across mainstream niches |
| Industries Served | Fashion, Fintech, FMCG, Entertainment |
17. Mad Influence
About The Agency
Mad Influence focuses on high-volume campaign execution, managing creator onboarding, content planning, production support, and rollout for brands running frequent influencer activations. It's a fit for brands that need consistent, repeatable campaign output rather than occasional one-off collaborations.
| Key Information | Details |
|---|---|
| Services Offered | Influencer Marketing Across Instagram, Facebook, YouTube, Twitter (X), LinkedIn |
| Best For | Brands needing frequent, high-volume campaign execution |
| Industries Served | Retail, FMCG, Consumer Apps |
18. Good Creator Co.
About The Agency
Good Creator Co. is the umbrella entity formed when Plixxo, Winkl, Vidooly, and MissMalini combined under a $26.8 million seed investment, creating what it calls India's largest creator ecosystem. Combined, its constituent platforms reach 70+ million users monthly across 250,000+ influencers.
| Key Information | Details |
|---|---|
| Services Offered | Influencer Discovery, Creator Analytics, Celebrity & Macro Talent Management, Campaign Execution |
| Best For | Large brands wanting access to a massive, unified creator ecosystem |
| Industries Served | Beauty, Fashion, Entertainment, D2C |
19. InfluGlue
About The Agency
InfluGlue is built around micro-influencer campaigns for startups and smaller brands that need cost-effective, authentic engagement rather than large celebrity budgets. It emphasizes creative freedom for creators and long-term brand-influencer relationships over single-post deals.
| Key Information | Details |
|---|---|
| Services Offered | Micro-Influencer Campaigns, Influencer Discovery, Dedicated Campaign Management, Cross-Platform Execution |
| Best For | Startups and smaller brands needing cost-effective, authentic engagement |
| Industries Served | D2C, Wellness, Food, Fashion, Travel |
20. One Impression
About The Agency
One Impression helps brands connect with creators across Instagram, YouTube, and LinkedIn, managing the process end-to-end from discovery to reporting. It's positioned as a full-service option for brands that want one partner handling the entire influencer marketing funnel.
| Key Information | Details |
|---|---|
| Services Offered | Influencer Discovery, Campaign Management, Micro & Macro Influencer Partnerships, Campaign Reporting |
| Best For | Brands wanting one partner to manage the entire influencer funnel end-to-end |
| Industries Served | Retail, Lifestyle, Consumer Tech |
Conclusion
A D2C brand chasing conversions on a tight budget will get more value from a specialist like Grynow, known for large-scale, ROI-driven creator campaigns that blend influencer marketing, UGC, and video into one strategy.
Also a brand focused on polished video storytelling like scroll-stopping Reels, testimonials, and product demo content might be better served by a video-first specialist like Vidzy, which has built its reputation on high-volume UGC video production for brands like Puma, Zomato, and Amazon.
What's worth checking before signing with any of them:
- How they vet creators
- How transparent their reporting is.
- How their past campaigns actually match the category you're in.
Influencer marketing in India has passed the stage where any agency with a spreadsheet of Instagram handles could call itself a specialist, but the agencies that stand out now are the ones that can show real, measurable outcomes, not just reach numbers.
Hence, the list of top 20 influencer marketing agencies has been curated for the brands signing their next campaign.