Top 100 Makeup Influencers in USA (2025) are:-
1. @dressyourface
2.9M Followers
Engagement Rate: 0.58%
Avg Reel Plays: 220.7K
Avg
Likes: 16.7K
Likes: 16.7K
Male Audience: 3.63%
Female Audience: 96.37%
2. @victorialyn
1.4M Followers
Engagement Rate: 0.36%
Avg Reel Plays: 176.6K
Avg
Likes: 5K
Likes: 5K
Male Audience: 3.99%
Female Audience: 96.01%
3. @patrickstarrr
4.3M Followers
Engagement Rate: 0.15%
Avg Reel Plays: 123.5K
Avg
Likes: 6.3K
Likes: 6.3K
Male Audience: 10.15%
Female Audience: 89.85%
4. @kandeejohnson
2.5M Followers
Engagement Rate: 0.39%
Avg Reel Plays: 323.3K
Avg
Likes: 9.8K
Likes: 9.8K
Male Audience: 5.10%
Female Audience: 94.90%
5. @lesdomakeup
2.1M Followers
Engagement Rate: 7.42%
Avg Reel Plays: 2.6M
Avg
Likes: 155.9K
Likes: 155.9K
Male Audience: 2.92%
Female Audience: 97.08%
6. @herosheemaz
2.4M Followers
Engagement Rate: 6.09%
Avg Reel Plays: 2.1M
Avg
Likes: 146.1K
Likes: 146.1K
Male Audience: 9.62%
Female Audience: 90.38%
7. @elnaz_golrokh
8.2M Followers
Engagement Rate: 1.49%
Avg Reel Plays: 1.4M
Avg
Likes: 122K
Likes: 122K
Male Audience: 11.57%
Female Audience: 88.43%
8. @patrickta
3.8M Followers
Engagement Rate: 0.31%
Avg Reel Plays: 279.2K
Avg
Likes: 11.6K
Likes: 11.6K
Male Audience: 9.21%
Female Audience: 90.79%
9. @pautips
7.9M Followers
Engagement Rate: 0.39%
Avg Reel Plays: 453K
Avg
Likes: 30.9K
Likes: 30.9K
Male Audience: 9.50%
Female Audience: 90.50%
10. @baileysarian
3M Followers
Engagement Rate: 1.30%
Avg Reel Plays: 535.8K
Avg
Likes: 39K
Likes: 39K
Male Audience: 4.72%
Female Audience: 95.28%
11. @heartandsoulbyallynicole
1.2M Followers
Engagement Rate: 1.82%
Avg Reel Plays: 510.8K
Avg
Likes: 21.9K
Likes: 21.9K
Male Audience: 5.06%
Female Audience: 94.94%
12. @talents_makeup
1.1M Followers
Engagement Rate: 0.10%
Avg Reel Plays: 74.7K
Avg
Likes: 1.1K
Likes: 1.1K
Male Audience: 5.31%
Female Audience: 94.69%
13. @miss.emilybeth
1.1M Followers
Engagement Rate: 3.94%
Avg Reel Plays: 297.7K
Avg
Likes: 43.3K
Likes: 43.3K
Male Audience: 15.18%
Female Audience: 84.82%
14. @katyguerralitfromwithin
1M Followers
Engagement Rate: 0.24%
Avg Reel Plays: 244.3K
Avg
Likes: 2.4K
Likes: 2.4K
Male Audience: 2.16%
Female Audience: 97.84%
15. @ernest.mua
1M Followers
Engagement Rate: 0.21%
Avg Reel Plays: 15.9K
Avg
Likes: 2.1K
Likes: 2.1K
Male Audience: 70.52%
Female Audience: 29.48%
16. @summer.makeup.artist
1.2M Followers
Engagement Rate: 1.84%
Avg Reel Plays: 456.1K
Avg
Likes: 22.1K
Likes: 22.1K
Male Audience: 5.83%
Female Audience: 94.17%
17. @vicamakeup
1M Followers
Engagement Rate: 0.32%
Avg Reel Plays: 65.5K
Avg
Likes: 3.2K
Likes: 3.2K
Male Audience: 7.61%
Female Audience: 92.39%
18. @danessa_myricks
1M Followers
Engagement Rate: 0.38%
Avg Reel Plays: 91.7K
Avg
Likes: 3.8K
Likes: 3.8K
Male Audience: 8.71%
Female Audience: 91.29%
19. @ash_kholm
1.3M Followers
Engagement Rate: 0.14%
Avg Reel Plays: 59.1K
Avg
Likes: 1.8K
Likes: 1.8K
Male Audience: 11.32%
Female Audience: 88.68%
20. @gylianmakeup
1.1M Followers
Engagement Rate: 0.33%
Avg Reel Plays: 132K
Avg
Likes: 3.6K
Likes: 3.6K
Male Audience: 8.13%
Female Audience: 91.87%
21. @itscourtneyhamilton
831.8K Followers
Engagement Rate: 0.73%
Avg Reel Plays: 432.6K
Avg
Likes: 6.1K
Likes: 6.1K
Male Audience: 3.50%
Female Audience: 96.50%
22. @life.w.bex
767.6K Followers
Engagement Rate: 0.81%
Avg Reel Plays: 265.8K
Avg
Likes: 6.2K
Likes: 6.2K
Male Audience: 4.81%
Female Audience: 95.19%
23. @linsmakeuplooks
945.3K Followers
Engagement Rate: 5.07%
Avg Reel Plays: 714K
Avg
Likes: 47.9K
Likes: 47.9K
Male Audience: 7.70%
Female Audience: 92.30%
24. @lipsticknick
783K Followers
Engagement Rate: 0.28%
Avg Reel Plays: 41.4K
Avg
Likes: 2.2K
Likes: 2.2K
Male Audience: 9.69%
Female Audience: 90.31%
25. @kimlightupyourface
787.3K Followers
Engagement Rate: 0.15%
Avg Reel Plays: 120.5K
Avg
Likes: 1.2K
Likes: 1.2K
Male Audience: 1.52%
Female Audience: 98.48%
26. @katiejanehughes
940.8K Followers
Engagement Rate: 0.84%
Avg Reel Plays: 189.6K
Avg
Likes: 7.9K
Likes: 7.9K
Male Audience: 2.98%
Female Audience: 97.02%
27. @justbobbidotcom
885.9K Followers
Engagement Rate: 0.11%
Avg Reel Plays: 54.8K
Avg
Likes: 1K
Likes: 1K
Male Audience: 6.58%
Female Audience: 93.42%
28. @lisa.beautify
793.1K Followers
Engagement Rate: 0.23%
Avg Reel Plays: 116.9K
Avg
Likes: 1.8K
Likes: 1.8K
Male Audience: 6.81%
Female Audience: 93.19%
29. @newyorkmakeup_
742.4K Followers
Engagement Rate: 0.05%
Avg Reel Plays: 27.8K
Avg
Likes: 356
Likes: 356
Male Audience: 4.70%
Female Audience: 95.30%
30. @lora_arellano
837.4K Followers
Engagement Rate: 0.85%
Avg Reel Plays: 158.5K
Avg
Likes: 7.1K
Likes: 7.1K
Male Audience: 3.76%
Female Audience: 96.24%
31. @whowhatkare
550.4K Followers
Engagement Rate: 0.20%
Avg Reel Plays: 88.5K
Avg
Likes: 1.1K
Likes: 1.1K
Male Audience: 2.18%
Female Audience: 97.82%
32. @umme_habiba_roja
598.1K Followers
Engagement Rate: 3.56%
Avg Reel Plays: 202.7K
Avg
Likes: 21.3K
Likes: 21.3K
Male Audience: 79.72%
Female Audience: 20.28%
33. @hannaleemarie
596.1K Followers
Engagement Rate: 0.29%
Avg Reel Plays: 28.1K
Avg
Likes: 1.7K
Likes: 1.7K
Male Audience: 21.78%
Female Audience: 78.22%
34. @ashdeleon
691.8K Followers
Engagement Rate: 1.72%
Avg Reel Plays: 65.8K
Avg
Likes: 11.9K
Likes: 11.9K
Male Audience: 18.21%
Female Audience: 81.79%
35. @k8sarkissian
545.2K Followers
Engagement Rate: 1.50%
Avg Reel Plays: 57.2K
Avg
Likes: 8.2K
Likes: 8.2K
Male Audience: 87.29%
Female Audience: 12.71%
36. @karlajamesofficial
600.9K Followers
Engagement Rate: 0.87%
Avg Reel Plays: 78.5K
Avg
Likes: 5.2K
Likes: 5.2K
Male Audience: 91.29%
Female Audience: 8.71%
37. @biancalovesmakeup91
629.3K Followers
Engagement Rate: 1.78%
Avg Reel Plays: 263.9K
Avg
Likes: 11.2K
Likes: 11.2K
Male Audience: 2.01%
Female Audience: 97.99%
38. @jamiie.michelle
559.6K Followers
Engagement Rate: 1.23%
Avg Reel Plays: 63.3K
Avg
Likes: 6.9K
Likes: 6.9K
Male Audience: 67.54%
Female Audience: 32.46%
39. @makeupbygriselda
723.7K Followers
Engagement Rate: 0.29%
Avg Reel Plays: 18.4K
Avg
Likes: 2.1K
Likes: 2.1K
Male Audience: 4.30%
Female Audience: 95.70%
40. @brittanybearmakeup
717.1K Followers
Engagement Rate: 3.01%
Avg Reel Plays: 0
Avg
Likes: 21.6K
Likes: 21.6K
Male Audience: 7.37%
Female Audience: 92.63%
41. @lindsey_teaches
524K Followers
Engagement Rate: 2.18%
Avg Reel Plays: 391.8K
Avg
Likes: 11.4K
Likes: 11.4K
Male Audience: 7.22%
Female Audience: 92.78%
42. @laurenlhale
500.6K Followers
Engagement Rate: 0.22%
Avg Reel Plays: 140K
Avg
Likes: 1.1K
Likes: 1.1K
Male Audience: 2.08%
Female Audience: 97.92%
43. @deborahruiz
531K Followers
Engagement Rate: 0.38%
Avg Reel Plays: 50.7K
Avg
Likes: 2K
Likes: 2K
Male Audience: 3.89%
Female Audience: 96.11%
44. @theeblingking
509.6K Followers
Engagement Rate: 1.35%
Avg Reel Plays: 204.9K
Avg
Likes: 6.9K
Likes: 6.9K
Male Audience: 7.69%
Female Audience: 92.31%
45. @jbunzie
517.7K Followers
Engagement Rate: 1.56%
Avg Reel Plays: 95.9K
Avg
Likes: 8.1K
Likes: 8.1K
Male Audience: 16.17%
Female Audience: 83.83%
46. @harmonize_beauty
485.3K Followers
Engagement Rate: 1.50%
Avg Reel Plays: 320.4K
Avg
Likes: 7.3K
Likes: 7.3K
Male Audience: 2.18%
Female Audience: 97.82%
47. @glowing_cee123
526.7K Followers
Engagement Rate: 1.40%
Avg Reel Plays: 170.9K
Avg
Likes: 7.4K
Likes: 7.4K
Male Audience: 3.39%
Female Audience: 96.61%
48. @jesssouthern
471.9K Followers
Engagement Rate: 0.53%
Avg Reel Plays: 64.1K
Avg
Likes: 2.5K
Likes: 2.5K
Male Audience: 2.62%
Female Audience: 97.38%
49. @k8_smallthings
480.6K Followers
Engagement Rate: 0.77%
Avg Reel Plays: 243.9K
Avg
Likes: 3.7K
Likes: 3.7K
Male Audience: 1.48%
Female Audience: 98.52%
50. @indigotohell
494.8K Followers
Engagement Rate: 9.86%
Avg Reel Plays: 1.1M
Avg
Likes: 48.8K
Likes: 48.8K
Male Audience: 21.75%
Female Audience: 78.25%
51. @mandysims
441.3K Followers
Engagement Rate: 0.11%
Avg Reel Plays: 43.6K
Avg
Likes: 471
Likes: 471
Male Audience: 2.02%
Female Audience: 97.98%
52. @allanface
404.3K Followers
Engagement Rate: 0.35%
Avg Reel Plays: 19K
Avg
Likes: 1.4K
Likes: 1.4K
Male Audience: 24.30%
Female Audience: 75.70%
53. @stephaniemua1
439.2K Followers
Engagement Rate: 0.08%
Avg Reel Plays: 29.2K
Avg
Likes: 360
Likes: 360
Male Audience: 1.80%
Female Audience: 98.20%
54. @sarahjanebetts
400.7K Followers
Engagement Rate: 1.05%
Avg Reel Plays: 131.4K
Avg
Likes: 4.2K
Likes: 4.2K
Male Audience: 3.32%
Female Audience: 96.68%
55. @beautykillsmua
414.1K Followers
Engagement Rate: 0.11%
Avg Reel Plays: 14.4K
Avg
Likes: 462
Likes: 462
Male Audience: 3.58%
Female Audience: 96.42%
56. @deelishdeanna
441.5K Followers
Engagement Rate: 0.36%
Avg Reel Plays: 39.8K
Avg
Likes: 1.6K
Likes: 1.6K
Male Audience: 4.61%
Female Audience: 95.39%
57. @kianadbeauty
460.9K Followers
Engagement Rate: 3.32%
Avg Reel Plays: 439.6K
Avg
Likes: 15.3K
Likes: 15.3K
Male Audience: 3.51%
Female Audience: 96.49%
58. @ctfit
463.6K Followers
Engagement Rate: 1.14%
Avg Reel Plays: 251.3K
Avg
Likes: 5.3K
Likes: 5.3K
Male Audience: 58.05%
Female Audience: 41.95%
59. @makeup_amor
447.1K Followers
Engagement Rate: 1.41%
Avg Reel Plays: 82.8K
Avg
Likes: 6.3K
Likes: 6.3K
Male Audience: 4.10%
Female Audience: 95.90%
60. @bethmariekohler
400.9K Followers
Engagement Rate: 0.13%
Avg Reel Plays: 44K
Avg
Likes: 531
Likes: 531
Male Audience: 3.10%
Female Audience: 96.90%
61. @freedom_barbie
394K Followers
Engagement Rate: 0.14%
Avg Reel Plays: 35.2K
Avg
Likes: 546
Likes: 546
Male Audience: 2.89%
Female Audience: 97.11%
62. @kyliexparkk
369K Followers
Engagement Rate: 1.90%
Avg Reel Plays: 237.3K
Avg
Likes: 7K
Likes: 7K
Male Audience: 7.92%
Female Audience: 92.08%
63. @dianasaldana
399.2K Followers
Engagement Rate: 0.20%
Avg Reel Plays: 46.6K
Avg
Likes: 818
Likes: 818
Male Audience: 2.27%
Female Audience: 97.73%
64. @tai_chimney_smoke
375.7K Followers
Engagement Rate: 0.03%
Avg Reel Plays: 6.2K
Avg
Likes: 124
Likes: 124
Male Audience: 92.43%
Female Audience: 7.57%
65. @stormnyx
393.3K Followers
Engagement Rate: 3.53%
Avg Reel Plays: 17.7K
Avg
Likes: 13.9K
Likes: 13.9K
Male Audience: 7.45%
Female Audience: 92.55%
66. @frmheadtotoe
369.9K Followers
Engagement Rate: 0.32%
Avg Reel Plays: 76K
Avg
Likes: 1.2K
Likes: 1.2K
Male Audience: 4.33%
Female Audience: 95.67%
67. @muaerika18
398.5K Followers
Engagement Rate: 3.59%
Avg Reel Plays: 415.5K
Avg
Likes: 14.3K
Likes: 14.3K
Male Audience: 26.06%
Female Audience: 73.94%
68. @katetalbertmua
394.1K Followers
Engagement Rate: 0.69%
Avg Reel Plays: 108.3K
Avg
Likes: 2.7K
Likes: 2.7K
Male Audience: 1.55%
Female Audience: 98.45%
69. @gucciwestman
373.1K Followers
Engagement Rate: 0.67%
Avg Reel Plays: 81.1K
Avg
Likes: 2.5K
Likes: 2.5K
Male Audience: 10.87%
Female Audience: 89.13%
70. @naya.mousaa
397.8K Followers
Engagement Rate: 0.21%
Avg Reel Plays: 26.7K
Avg
Likes: 855
Likes: 855
Male Audience: 10.81%
Female Audience: 89.19%
71. @fashion_konnect
363.5K Followers
Engagement Rate: 0.12%
Avg Reel Plays: 25.8K
Avg
Likes: 442
Likes: 442
Male Audience: 7.26%
Female Audience: 92.74%
72. @rokaelbeauty
354.3K Followers
Engagement Rate: 0.96%
Avg Reel Plays: 12.4K
Avg
Likes: 3.4K
Likes: 3.4K
Male Audience: 17.58%
Female Audience: 82.42%
73. @kristoferbuckle
352.7K Followers
Engagement Rate: 0.54%
Avg Reel Plays: 49.1K
Avg
Likes: 1.9K
Likes: 1.9K
Male Audience: 37.18%
Female Audience: 62.82%
74. @patidubroff
365K Followers
Engagement Rate: 0.44%
Avg Reel Plays: 59.2K
Avg
Likes: 1.6K
Likes: 1.6K
Male Audience: 13.95%
Female Audience: 86.05%
75. @sadfrenchfriescat
359.8K Followers
Engagement Rate: 8.67%
Avg Reel Plays: 156.5K
Avg
Likes: 31.2K
Likes: 31.2K
Male Audience: 77.10%
Female Audience: 22.90%
76. @bbellabymillie
349.5K Followers
Engagement Rate: 0.31%
Avg Reel Plays: 28.3K
Avg
Likes: 1.1K
Likes: 1.1K
Male Audience: 6.23%
Female Audience: 93.77%
77. @thetomsavini
339.6K Followers
Engagement Rate: 3.06%
Avg Reel Plays: 126.9K
Avg
Likes: 10.4K
Likes: 10.4K
Male Audience: 68.70%
Female Audience: 31.30%
78. @worldbeautyvisuals
353.6K Followers
Engagement Rate: 0.01%
Avg Reel Plays: 4.6K
Avg
Likes: 39
Likes: 39
Male Audience: 11.20%
Female Audience: 88.80%
79. @pounddcakee_
349.6K Followers
Engagement Rate: 1.20%
Avg Reel Plays: 142.7K
Avg
Likes: 4.2K
Likes: 4.2K
Male Audience: 11.71%
Female Audience: 88.29%
80. @anna_brstyle
343.1K Followers
Engagement Rate: 0.17%
Avg Reel Plays: 39.7K
Avg
Likes: 578
Likes: 578
Male Audience: 3.60%
Female Audience: 96.40%
81. @paigesevier
320.2K Followers
Engagement Rate: 0.07%
Avg Reel Plays: 37K
Avg
Likes: 215
Likes: 215
Male Audience: 2.00%
Female Audience: 98.00%
82. @sydniiniicole
320.5K Followers
Engagement Rate: 4.93%
Avg Reel Plays: 32.9K
Avg
Likes: 15.8K
Likes: 15.8K
Male Audience: 78.24%
Female Audience: 21.76%
83. @liza_lash
330.6K Followers
Engagement Rate: 0.11%
Avg Reel Plays: 18.5K
Avg
Likes: 367
Likes: 367
Male Audience: 13.34%
Female Audience: 86.66%
84. @anyabenton
332.1K Followers
Engagement Rate: 25.87%
Avg Reel Plays: 0
Avg
Likes: 85.9K
Likes: 85.9K
Male Audience: 52.51%
Female Audience: 47.49%
85. @officialkatjames
336.5K Followers
Engagement Rate: 0.36%
Avg Reel Plays: 43.1K
Avg
Likes: 1.2K
Likes: 1.2K
Male Audience: 1.80%
Female Audience: 98.20%
86. @beautyxdanaplum
321.8K Followers
Engagement Rate: 0.24%
Avg Reel Plays: 79.7K
Avg
Likes: 781
Likes: 781
Male Audience: 2.04%
Female Audience: 97.96%
87. @ngbeauty_studio
332.1K Followers
Engagement Rate: 0.13%
Avg Reel Plays: 25.3K
Avg
Likes: 445
Likes: 445
Male Audience: 3.40%
Female Audience: 96.60%
88. @genesisyacua
329.2K Followers
Engagement Rate: 1.97%
Avg Reel Plays: 0
Avg
Likes: 6.5K
Likes: 6.5K
Male Audience: 30.01%
Female Audience: 69.99%
89. @cindychendesigns
330.7K Followers
Engagement Rate: 0.91%
Avg Reel Plays: 46K
Avg
Likes: 3K
Likes: 3K
Male Audience: 8.67%
Female Audience: 91.33%
90. @cutcreaser
337.4K Followers
Engagement Rate: 1.93%
Avg Reel Plays: 60.3K
Avg
Likes: 6.5K
Likes: 6.5K
Male Audience: 6.02%
Female Audience: 93.98%
91. @briciaemilyn
310.6K Followers
Engagement Rate: 0.80%
Avg Reel Plays: 46.8K
Avg
Likes: 2.5K
Likes: 2.5K
Male Audience: 7.35%
Female Audience: 92.65%
92. @robscheppy
309.5K Followers
Engagement Rate: 0.08%
Avg Reel Plays: 6.6K
Avg
Likes: 251
Likes: 251
Male Audience: 25.67%
Female Audience: 74.33%
93. @jordanliberty
306.1K Followers
Engagement Rate: 0.69%
Avg Reel Plays: 17.4K
Avg
Likes: 2.1K
Likes: 2.1K
Male Audience: 11.03%
Female Audience: 88.97%
94. @hiericasuckow
309.8K Followers
Engagement Rate: 0.27%
Avg Reel Plays: 62.7K
Avg
Likes: 847
Likes: 847
Male Audience: 1.92%
Female Audience: 98.08%
95. @melissamat_
315.8K Followers
Engagement Rate: 3.17%
Avg Reel Plays: 155.5K
Avg
Likes: 10K
Likes: 10K
Male Audience: 4.43%
Female Audience: 95.57%
96. @over30momtips
304.2K Followers
Engagement Rate: 0.29%
Avg Reel Plays: 109.6K
Avg
Likes: 879
Likes: 879
Male Audience: 3.47%
Female Audience: 96.53%
97. @miss_olyyy
310.2K Followers
Engagement Rate: 0.32%
Avg Reel Plays: 0
Avg
Likes: 1K
Likes: 1K
Male Audience: 50.22%
Female Audience: 49.78%
98. @neetujosh_artco
304.5K Followers
Engagement Rate: 2.27%
Avg Reel Plays: 126.3K
Avg
Likes: 6.9K
Likes: 6.9K
Male Audience: 5.09%
Female Audience: 94.91%
99. @makeupbymcruz
309.5K Followers
Engagement Rate: 1.97%
Avg Reel Plays: 114.1K
Avg
Likes: 6.1K
Likes: 6.1K
Male Audience: 5.40%
Female Audience: 94.60%
100. @tijerarayemua
320.1K Followers
Engagement Rate: 1.09%
Avg Reel Plays: 47.7K
Avg
Likes: 3.5K
Likes: 3.5K
Male Audience: 8.05%
Female Audience: 91.95%
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