TikTok take s a special place in the entertainment heartland of the UAE, with the power to give audiences nostalgic, bittersweet flashbacks with old music and encourage new trends that become their favorite pastime. The platform finds appeal amongst all audience groups due to its user-friendly interface, smart algorithm and native content creators.
Audiences love to spend a considerable time browsing videos and this has given boundless motivation to the best Tiktokers in UAE to push the creative boundaries while triggering a fresh wave of content creators who are giving video creation a chance.
The top TikTok influencers in Dubai, comprising talented artists, musicians, makeup artists, dancers, comedians, etc., display a remarkable aptitude for making short films that take viewers through a rollercoaster of laughter, excitement, surprise, anticipation and nostalgia. This entertainment factor of TikTok also becomes a vital marketing medium for businesses that want to access niche markets by leveraging influencer association.
Tiktok presents the most effective way to introduce your products and services multiple Times to the right people, since a survey, in 2024, revealed that users in the UAE spent an average of 54 minutes on TikTok, which is higher than the global average of 42 minutes.
Businesses count on the top TikTokers in the Middle East UAE and assistance from the best influencer marketing agency in Dubai to narrate spellbinding stories that boost visibility and affinity and bring quality leads, website traffic, and sales. With the right TikTokers, you can scale your brand to bigger heights, by leveraging TikTok potential.
However, authentic TikTok influencers are marked by a veritable following. They resonate with your business and have the ability to connect you to your potential customers with creative storytelling. They should also have a firm grasp on the latest TikTok trends. All these factors can make it incredibly challenging to find the ideal mix of TikTok content creators, but you have come to the right place.
This article summarizes the expertise, achievements, and effectiveness of the UAE's leading TikTok influencers. Moreover, we will continue to update this list curated by the best influencer marketing agency in Dubai to encounter new rising talents with the ingenuity to be counted amongst the best.
List of the Top Tiktokers in the Middle East to Follow in 2024
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1. Ghaith Marwan
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The social media sensation has a broad network of internet personalities and celebrities. He is a trendsetter with real-time insights into his followers' preferences.
About the Creator:
From Instagram to YouTube and now TikTok Ghaith Marwan has influenced the lives of millions everywhere. He loves meeting new people and interacting with celebrities. Ghaith is always together with Sara Alwari, and the duo of the most famous Emirati Tiktokers embark on new adventures in different countries and cities. Ghaith Marwan you say short videos to keep his audience entertained and updated. The digital creators' TikTok videos receive an average view count of 933K at an engagement rate of 2.9%. He is quick to capitalize on the latest TikTok trends or memes - even faster in creating the unique trends that many top Tiktokers in the Middle East follow. Vogue featured Ghaith Marwan on its covers.
The social media sensation is the proud recipient of the Kids Choice and YouTube Trailblazer Award. Huawei, Centrepoint stores, JEEP, Yango Play, LOWE, Fenty Beauty, Global Village and EPSON are some of the brands that had the privilege to work with Ghaith Marwan.
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2. Sara Alwari
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Sara Alwari brings the best of the fashion, beauty lifestyle and travel worlds into a single platform.
About the Creator:
Sara Alwari has cracked the TikTok code as she is always trending amongst the Middle Eastern audience. The Dubai-based health beauty and fitness content creator knows trendy topics that click with a wider audience. She regularly uploads content around her lifestyle which she shares with Ghaith Marwan. Throughout numerous accolades, personal milestones, and a slew of value-added pictures and videos, the Dubai-based influencer finds herself sharing the spotlight with the top TikTok influencers in the Middle East. Sara Alwari is approached by many brands for promotions. She instead chooses to endorse products and services that resonate with her niche demography.
The Emirati Tiktoker summarizes her experiences with highly creative Instagram reels. Sara Alwari’s content has an upward engagement rate of 8.23% - receiving an average of 350.6K likes and 7.9K comments. The Emirati tikToker has worked with Maybelline, Huawei, and Eau Thermale Avene and other top brands.
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3. Sherin Amara
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Sherin Amara has the best makeup looks for different occasions and seasons. She produces high-quality content in different formats to educate her audience.
About the Creator:
The highly creative and versatile Dubai-based content creator Sherin Amara has taken over TikTok with her exclusive short videos around her makeup routines, hair goals, hair transformations, cosmetic reviews, travel diaries, etc. She leads a luxurious lifestyle that inspires millions everywhere. Her TikTok profile is Narnia for makeup enthusiasts who want to test new looks with different hairstyles, outfits, accessories and colors. The Middle Eastern TickTokers can integrate her vast knowledge into viral TikTok music, lip sync or dance trends to reach diverse audience segments.
The famous video creator from Dubai posts at least five times a week. Her viral creative has an average view count of 4.5M at an engagement rate of 4.68%. Sherin Amara talks about beauty and fashion, interaction with other top Tiktok influencers in the Middle East, travels to new destinations, and more. Sherin’s short videos reflecting her personal and professional lifestyle, have over 10% engagement rate at an average of 190.3K likes and 6339 comments.
Brands like Nyx Cosmetics, Maybelline, Loreal Paris, MAX Fashion, and La Roche Posay, frequently rope in Sherin Amara for promotional campaigns.
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4. Nora and Khalid
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Nora and Khalid help people understand the uniqueness of different styles, beauty and practices.
About the Creator:
Nora Achmaoui and Khalid Alherani are perhaps the most fun-loving and relatable Middle Eastern couple on TikTok today. They always work to brighten up their followers' days with their pranks, funny skits, wanderlust logs, couple moments etc. Their posts have an engagement rate of 5.5%, at an average of 66.4k likes and 364 comments. Nora and Khalid do many things together that set future goals for many. Witness the unique blend of Moroccan and Palestinian cultures that melt your hearts. Nora and Khalid post regular content on their social media handles. They recently uploaded a humorous video depicting Nora’s thought process towards her husband during her pregnancy. The video gained quick momentum, generating 75K views, 2254 likes and 36 comments within just 26 minutes. Nora and Khalids TikTok videos have an outstanding engagement rate of 4.25%, receiving a maximum of 5.9M views. The couple has partnered with SHEEO, Fenty Beauty, Noon, Bose, Tiffany & Co. And Carrefour UAE.
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5. Shahad Hassan
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Shahad Hassan specializes in glam fashion and beauty content.
About the Creator:
Shahad Hassan is one of the most followed TikTok influencers in the Middle East. The social media personality is renowned for her fashionable content inspired by traditional and western styles. Shahad Hassan uses TikTok short videos for product promotion, creator collaborations and personal journey updates. The video creator's creativity has taken her profile engagement rate to 23.71%, receiving an average of 77.9K likes and 756 comments. Her detailed short videos reflect her imaginative thoughts. The influencer can make the simplest styles and colors come into their full Glory, in her tutorials, tips and hacks - which help many in pursuit of their fashion personality. .Shadah also likes to share moments with her family like in a recent reel where Shahad is seen playing a game with her daughter. The video since its upload has received 5.4M views, 157K likes and 752 comments. The active TikTok influencer uploads at least six short videos every week. Her posts have an average you count of 5.16M, at an engagement rate of 5.18%. Therefore, brands like MOTIF, Huawei, SHEIN and Queen Crown Uae have partnered with her.
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6. Cedra Ammara
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Cedra Ammara introduces the most exciting and innovative products in makeup and skincare with detailed tutorials. She is constantly learning to provide cutting-edge suggestions to meet her followers' expectations.
About the Creator:
Super fun and Charming Cedra Ammara has a smile that can brighten anyone's day. The Middle Eastern TikToker slingshot to social media stardom through her fashion, beauty and lifestyle content. Cedra covers hair and skin care tutorials in her short videos. The Dubai-based video creator is known for creating different looks inspired by festivities, celebrities and trends.
Cedra Ammara’s brand partners include Garnier Arabia, Sephora, Maybelline, and Eyewa. The digital creator flaunts an impressive engagement rate of 9.31% on her social media posts, at an average of 56.5K likes and 2272 comments. Cedra Ammara’s short videos have a maximum view count of 3.68M at an engagement rate of 3.49%.
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7. Osamah Marwah
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Osamah Marwah constantly introduces new concepts and formats into his contact offerings, to keep his profiles exciting for the new coming audience. He is always on the radar of top brands and international personalities for collaboration.
About the Creator:
Osamah Marwah aka Ossy Marwah, is among the most popular TikTok influencers in the Middle East. Since 2019, Osamah has experimented with different content formats on server platforms to build a vibrant community.
Osamah Marwah has a large content directory including vlogs, TikTok collaborations, brand promotions, reactions, funny skits, and more. He worked with Will Smith and Martin Lawrence for the promotion of two actors' upcoming movies. Mr Beast invited Ossy to participate in his biggest YouTuber Collaboration event. He was also at the World Government Summit Osamah Marwah won the People's Choice Award and was a host for Nickelodeon's Kids Choice Award. The famous YouTuber and Tiktoker has an engagement rate of 35.5% on his short videos, receiving an average of 4.3M views. He has attracted partnerships from Huawei, Noon, Yango, Liwa, Lenovo, Samsonite, Pepsi, Ajmal Perfumes and Etisalat - with his high campaign success rate.
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8. Azza Zarour
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Azza Zarour likes to mix her creativity with popular makeup trends. She finds inspiration in movies, TV shows, and pop culture which helps her present the most effective content in real time.
About the Creator:
Now we head to the Middle Eastern TikTok royalty, Azza Zarour who is changing life one video at a time. The digital creator focuses on her lifestyle. She is a mother who shares relatable moments from her life. Moreover, as a content creator, she sings, plays her Oriental oud, travels to new places, produces delicious cuisines, organizes challenges with other recognized TikTok influencers in the Middle East and so much more. Azza Zarour even creates face art with makeup.
Azza Zarour uploads multiple videos around fashion, beauty, lifestyle and family, which have an upward engagement rate of 5.67%, at an average of 7.83M views. Over the years, the tiktoker has nurtured a substantial community on Instagram, Facebook, Twitter, TikTok, and YouTube. Her growing influence has drawn attention from brands like Honor Arabia, Nuna MENA, Dior, Emporio Armani, Ariel Arabia, Dubai Properties, Downy Arabia and Huawei.
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9. Rand Dalati
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Rand Dalati has collaborated with the most diverse portfolio of content creators and thought leaders. She is easy to work with and can fit into any brand's promotional objectives.
About the Creator:
Known for her high-achieving personality and fashion sense, Rand Dalati, a content creator, journalist, and YouTuber, is a staple for an all-rounder Tiktok influencer in the Middle East. She creates content on diverse topics including food, beauty, travel, and cultures. The Emirates video creator has a strong community on Instagram, TikTok and YouTube. She is constantly surrounded by key figures from entertainment politics and sports. Furthermore, her creatively styled hair and mesmerizing outfit range can give anyone their next fashion goals.
Rand Dalati offers simple makeup and beauty hacks with affordable products. She compresses complete tutorial knowledge into detailed and informative short videos. Her Instagram content has an engagement rate of 2.79%, with an average of 14.5K likes and 321 comments. Her short videos have an engagement rate of 5.03% at an average view count of 1.17M.
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10. Renee Farah
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Renee Farah has a remedy for all your skincare issues. She reviews products and also explains the science behind the product's effectiveness which helps her followers choose wisely.
About the Creator:
Renee Farah's meteoric rise to one of the best TikTok influencers in the Middle East has earned the content creator the administration of millions. Renee talks about skincare, haircare and beauty products through her short videos. She possesses a keen fashion sense and a passion for fitness. As a popular TV presenter, the Diva hosts the best shows. Moreover, Renee is surrounded by the best makeup artists and photographers in the Middle East. She is constantly interviewed by top channels and media outlets for her incredible industry insights.
The famous Emirati Tiktoker's short videos are a testament to her style Grace, personality, and attitude which she flaunts with photoshoots bts, beauty hacks, tutorials, and relatable family moments. Renee Farah has an impressive engagement rate of 2.11% from her social media content at an average of 3.5K likes and 177 comments.
She can blend brand messaging into her content which brings credibility and conversions for brands like L'oreal Paris, Charlotte Tilbury, Missoni, Park Hyatt Dubai and YSL Beauty.
Conclusion
TikTok has the highest penetration rate in the United Arab Emirates at 139.7% (Source: Statista). People of all ages use the platform to consume highly creative and engaging videos from the top TikTok influencers in UAE, who present compelling narratives that influence choices.
UAE’s best TikTokers, use the platform's feature and algorithm to address broader audiences. They are the masters at compressing information into every video second. This is why Businesses depend on UAE TikTokers to reach target niche markets with sponsored content that grabs attention and convinces consumer action.